B2B digital ad spend in the U.S. 2022-2026
In 2024, business-to-business (B2B) digital advertising spending in the United States amounted to an estimated 18.3 billion U.S. dollars. The annual value was projected to reach 23 billion dollars by 2026.
In 2024, business-to-business (B2B) digital advertising spending in the United States amounted to an estimated 18.3 billion U.S. dollars. The annual value was projected to reach 23 billion dollars by 2026.
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Overview
Marketing strategies
The presence of artificial intelligence
Event marketing
Content marketing
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.