In 2022, digital B2B advertising spending in the United States was forecast to amount to 14.3 billion U.S. dollars. By 2024, business-to-business ad spend might reach roughly 18.5 billion dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Supplementary notes
Figures prior to 2020 come from previous reporting.
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eMarketer. (September 19, 2022). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars)." Chart. September 19, 2022. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. (2022). Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2015 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2022, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/ (last visited July 04, 2024)
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars) [Graph], eMarketer, September 19, 2022. [Online]. Available: https://www.statista.com/statistics/1059672/b2b-digital-ad-spend-usa/